The ORLEN Benzina filling station network, operated by the refining and petrochemical group ORLEN Unipetrol and the leader in the retail sale of fuels in the Czech Republic, has once again won in the Filling Stations with a Convenience Store category in the Mastercard Merchant of the Year 2022 competition (in Czech: Mastercard Obchodník roku 2022).
"We are very happy to receive another Mastercard Merchant of the Year award," says Zbigniew Leszczyński, Member of the Board of Directors of ORLEN Unipetrol Group, responsible for retail, and adds: "We traditionally offer high-quality fuels, and for several years now we have been providing a wide range of additional sales, including refreshments in an attractive environment with professional customer service. We put a great emphasis on being innovative. We actively communicate with our customers through social networks and our loyalty mobile application with a rich benefits programme. We are also leaders in the development of alternative fuels. We have the widest network of 225 charging points for battery electric vehicles and a few weeks ago we also opened the first public self-service station for hydrogen vehicles. This award is a great encouragement for us to continuously improve our customer service and I would like to thank them for their trust and loyalty on behalf of our entire team."
Despite the growing competition, ORLEN Benzina achieved the first place from the eight evaluated companies in the category of Mastercard Filling Station with a Convenience Store. It scored not only with customer loyalty and trust, but also with the best memorability. In fact, in an independent survey, it was the most frequently spontaneously mentioned retailer in its category by respondents. More than 70% of respondents would recommend the most popular petrol station chain in the Czech Republic to their friends, and 70% are ready and willing to buy there again.
ORLEN Benzina's regular achievements in the Mastercard Merchant of the Year competition are the result of a long-term strategy focused on consistent modernisation of filling stations, expanding the range of products and services and improving their quality. The drivers can enjoy high-quality Stop Cafe refreshments in a pleasant environment at the filling stations, and they can treat their car engines with premium Verva and Efecta fuels with a cleaning effect. To the existing conventional and alternative fuels and electricity, the company is now adding hydrogen, which will substantially expand the possibilities for the development of low-emission and (with the gradual offer of emission-free green hydrogen) mass and freight transport. ORLEN Benzina thus continues to hold its position as the sovereign leader on the Czech market and is perceived by drivers as a modern and most popular brand.
Mastercard Merchant of the Year is a prestigious award for the best companies in the retail sector in the Czech Republic. The results of the current jubilee 20th year of this competition were announced in nine industry categories. The awards were presented to the winning businesses based on a representative survey of the Mastercard Merchant of the Year Awards conducted in November 2022 by means of an online survey of 1,000 respondents aged 15-69. The survey was handled by the G82 company.
ORLEN Benzina is part of the ORLEN Unipetrol Group, which belongs to the multinational ORLEN Group and operates the largest network of petrol stations in the Czech Republic. In addition to EFECTA fuels with a purifying effect, ORLEN Benzina offers top-quality VERVA fuels and a wide range of refreshments within the STOP CAFE concept. ORLEN Benzina also issues its EASY and BUSINESS fuel cards and offers customers two mobile applications – the ORLEN Benzina loyalty app and the car care application, Mycí digi linka. ORLEN Benzina also provides alternative LPG and CNG drives and has the widest network of electric charging stands. It also operates a public filling station for hydrogen vehicles in Prague's Barrandov district. In total, ORLEN Benzina operates 436 filling stations in the Czech Republic and has a market share of 23 per cent. Consumer confidence was confirmed by the fact that ORLEN Benzina was awarded the title of the Most Trusted Brand in the Czech Republic for the fifth time in a row.